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Digital marketing

Why Digital Marketing?

In the digital world, Internet presence and online engagement are imperative for the success of a business. As a Digital Media driven marketing company, we at MintOpps address the distinct set of marketing problems and needs the digital space throws at you. Working as an extension of your business, we create and implement online marketing strategies that enable your marketing and sales teams achieve optimum brand visibility and deliver breakthrough sales.

The first step in this direction is connecting you with your audience, at the right place and at the right time. Our digital marketing experts identify communication channels and tactics that best suit you to connect and engage with your audience. For instance, if you are a B2B company, you need a persuasive website and meaningful presence and a business-focused channel like LinkedIn, to generate leads. A B2C company should have a robust e-commerce website and active presence on a social media channel like Facebook or Instagram at the least, to attract people to website and convert them into customers.

Communication and engagement are at the heart of any marketing strategy. So it is in the context of digital marketing too. We, at MintOpps craft content relevant to your customers based on their personas and stage in buyer’s journey, which you can use to engage with your audience. Engaged audience are more likely to convert into your customers. We monitor what people are saying about you in real time and meaningfully engage them when they are actually talking about you. .

When you face pressing need to enhance visibility for your brand or improve traffic conversions quickly, we tap into highly targeted audience who are beyond your existing network via search, display, mobile and social advertising tactics.

The biggest benefit of digital marketing is the opportunity to measure the results accurately, in the real time. Every activity in the digital medium can be measured for its effectiveness; every conversion in the digital medium can be attributed to a digital marketing activity. Digital marketing channels and tactics come with metrics that provide valuable insights into performance of campaigns in terms of customer behaviour and effectiveness of the channel/tactic with respect to your business and target audience. We, at MintOpps interpret this information to understand which online marketing channels and tactics are working for you and how to improve ROI from the digital marketing efforts. We have put together our portfolio of services to address your digital marketing needs, end-to-end – develop and optimise websites, make the websites search engine friendly, set-up social media channels, build and share engaging content, create and run paid campaigns, and measure and analyse engagement. Put in simpler terms, we ensure that your communication reaches target audience, prospective customers find you easily on the Internet, they are effectively engaged through relevant content and they soon convert into your customers.

At MintOpps, we acknowledge that even in this digital era, traditional marketing is relevant. Count on us for any support with your marketing efforts.

Our Services

Our service offerings include Web Design Development, SEO, SMM, SEM, PPC, Email Marketing, Mobile, Reputation Management, Google Analytics, Press Release, Media Planning and Buying and Display Advertising.

Web Design and Development

Your business is only as good as your website. It promotes your brand round the clock. MintOpps is a team of passionate professional who work with skill and precision to create beautiful, user-friendly and responsive websites. There are two essential components to creating websites- design and functionality.

Search Engine Optimization

Search engines like Google and Bing have a sheer dominance on the Internet world. So, to help your audience find you easily on the Internet, your website should be optimised for search engines. That explains why Search Engine Optimization is considered as the engine for digital marketing.



Search Engine Marketing

Search Engine Marketing is all about ensuring that your website is found by your customers and prospects whenever they are looking for your business in the Internet. In other words, it is the power to reach quality prospects quickly and within your advertising budgets.



Social Media Marketing

Social media is proven marketing channel for both B2B and B2C companies of all sizes. However, the success of social media marketing is not in running expensive campaigns but in contributing to social conversation. Social media is the only digital space where brands can engage in a meaningful two-way communication with their audience, instead of pushing sales messages.

Email Marketing

Despite the proliferation of digital technologies, email marketing is the most popular tactic to reach out to your customers and prospects. With email marketing, you know who you are sending out the message to and how the person responded to that message. Whether it is a welcome message, product review, discount coupon, newsletter or any other communication, email is the most inexpensive way to send it. The best part of email marketing is, it facilitates two-way communication.

Events Marketing

The idea behind event marketing is to allow your prospects to experience the benefits of your offerings. Events, both online and offline are opportunity for businesses to connect with prospects, engage in a face-to-face conversation with them and convert them into customers. They are also an occasion to interact with existing customers and deepen your relationship with them.

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