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Email Marketing

Email Marketing

Despite the proliferation of digital technologies, email marketing is the most popular tactic to reach out to your customers and prospects. With email marketing, you know who you are sending out the message to and how the person responded to that message. You can craft personalised messages to your audience based on information you have about them and do follow-up based on how they responded to the email you sent. Whether it is a welcome message, product review, discount coupon, newsletter or any other communication, email is the most inexpensive way to send it. The best part of email marketing is, it facilitates two-way communication.

When you hire MintOpps for email marketing, we take care of all aspects of running a successful email campaign, right from infrastructure to, crafting a campaign to sending it out and tracing responses.

Why MintOpps for Email Marketing?

Infrastructure is a decisive factor in email deliverability. We send out your campaigns from reputed IP addresses so that your emails hit the inboxes and your domain is not blacklisted. We check on your behalf, every component of the email - headers, text, images, links and opt-out options, to ensure that it adheres to CAN-SPAM compliance.

At MintOpps, we have a dedicated team to ensure email delivery. We check how the email is rendered in different browsers, email clients and devices. We make suggestions on wording in the email body and subject line that can trigger spam filters. We run A/B tests to determine best subject line, CTAs and link placement options. Our experts are experienced at handling challenges like spam complaints and low open and click through rates.

Email marketing facilitates tracking individual responses of recipients. Parameters like open rate, click rate, recipient devices, recipient browsers, geographic location and unsubscribe give deep insights into what the users wants and how you could improve your future campaigns. Our job at MintOpps is to track the parameters, interpret the reports and convey the message the users have for you.

Need more reasons to hire MintOpps?

  • • Highly targeted segmentation
  • • Support to write the email copy and design the creative
  • • Auto responders based on user activity on your website or response to your email

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