Facebook confirmed in the week that searches of the platform don’t influence Facebook search results. planning to be clearer regarding how Facebook’s search graph works, product manager Yee Lee explained all the things that do and don’t impact Facebook searches during a journal post-Friday.
Factors that influence Facebook search results. according to Yee Lee, Facebook search results are guided by a user’s behaviour on the platform: from posts shared by Friends, Pages they follow, Facebook groups they belong to, events they’ve liked or followed and any other content they’ve interacted with inside the News Feed. Search is additionally influenced by information a user shares with Facebook, including profile details, places they’ve labelled and previous searches they’ve performed on the app.
“Facebook search results also are based on general Facebook community activity, as well as the recognition of whatever you’re searching for and how recently it had been posted,” writes Lee.
Facebook says it ranks search results based on a user’s activity and their community.
If it didn’t happen on Facebook, then it doesn’t matter further. while every action a user may take on platform can influence a Facebook search, the company reports that any searches performed off the platform won’t impact Facebook search results.
“We wish to be more transparent about what happens once you search for content on Facebook. so, to help set the stage, we tend to create a video to assist the people who use Facebook understand the fundamentals of how it works — most significantly, that while search results are influenced by people’s activity on Facebook, they’re not influenced by searches done off of Facebook,” writes Lee.
Facebook’s “Privacy” boilerplate. “Privacy is taken very seriously at Facebook,” says Lee in the video. the company has spent the last eight months apologizing for failing to safeguard user information and keep it out of the hands of unhealthy actors during the previous 2 years.
Lee reports a user’s posts can solely surface in search results for people they’re connected to: “Things that you just share with your friends can solely end up in the search results for those friends.”
Why you must care. unlike traditional search engines like Google and Bing, there don’t seem to be specific actions a company will take to improve visibility in Facebook search. Not surprising, Facebook says it’s in a business’ best interest to remain engaged and active on the platform for a better likelihood of showing in Facebook search results.