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Search Engine Marketing

Search Engine Marketing

Search Engine Marketing is all about ensuring that your website is found by your customers and prospects whenever they are looking for your business in the Internet. In other words, it is the power to reach quality prospects quickly and within your advertising budgets. There are two approaches of SEM- Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

PPC is paid advertising tactic aimed at increasing the visibility of your brand in the search engines. With PPC, every time a user searches for a product or service you offer, your ad will get displayed in the search engine’s ad results.

PPC is the most effective way to promote your products online. It is a digital marketing tactic that gets you referral traffic and potential leads within a short span of time. It provides advertiser with complete control over the keywords, adverts & budget.

Why MintOpps for PPC?

SEM experts at MintOpps, work closely with your marketing team to get to know your business, its challenges and goals, USPs, industry and competitors. We then, define a comprehensive online marketing strategy where the SEO and the PPC strategies complement each other to achieve the business goals.

Keywords are the building blocks of search engine marketing. Given the myriad tools at your disposal these days, keyword research may seem to be a cakewalk. But, the ability to predict the terms your customers are most likely to use comes only from deep online search behaviour of customers and experience in keyword research. This ability is exactly what makes MintOpps SEM team experts at the job.

We conduct prudent research way to ensure that your ads show up at the right time, at the right place to the right prospects. We target the most appropriate keywords and not waste your ad budget.

We take care of all practical aspects of running a PPC campaign, right from setting up the account to implementing code on your website, writing ad copy, tracking Click-to-Visit Drop Off, optimising landing pages and reporting. We ensure that your ads are centred round ad group’s keywords and landing pages on your website.

Using a combination of SEO, keyword research and other search techniques, we craft perfect campaigns that suit your business goals. At MintOpps, we pay special attention to even the Call-To-Action to stand out from competitors.

At MintOpps we believe in continuous improvement. We continually keep refining your campaigns, Call-To-Actions and landing pages to optimise to push performance boundaries. We realise that the key to optimal performance of a campaign lies in attention to detail. We ensure that no minute details that can eventually make a huge difference, escapes our notice.

Without data, optimization of PPC campaigns is not practical. At MintOpps, setting up tracking that gives all the data we need, is one of the first things we do. We closely monitor all the variables that indicate the performance of your campaign and take the necessary actions.

Our reports are not limited to providing numbers for key metrics of a PPC campaign. We go ahead to provide meaningful insights into how those numbers represent how close you are to your business goals.

Need more reasons to hire MintOpps?

  • • Data led approach to PPC
  • • More exposure on world’s leading search engines
  • • Transparent reporting
  • • Campaigns that fit your budget
  • • Support to Ad Extensions
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