Several new updates for Facebook Groups were announced at the Communities Summit event this week in Menlo Park.
Facebook announced last Thursday it’ll soon let Pages participate within groups. the corporate also introduced new posting and comment management tools for group admins.
Pages get additional access to groups. in the coming weeks, Facebook Page accounts can participate in group Pages — something Page owners have had not been able to do previously. Peloton, whose Facebook group has been highlighted as one of the foremost engaged, standout groups on the platform, got early access to the feature and said it’s helped with engagement.
“Peloton creates Pages for each of their instructors so that they will share content in Peloton groups that have generated robust engagement, allowing them to tap into a broader community and build their brand,” said by one of the of community Vice President for Peloton.
Giving Pages direct access to act on group pages is an element of Facebook’s initiative to bring more brands and advertisers to the group experience. From the starting of July 2017, Facebook began letting Page owners create groups connected to their Pages. Last year, it gave a small variety of groups access to the Facebook pixel, making it attainable for brands to observe their group content and its impact on traffic and conversions.
Group admins get additional control. Facebook is additionally rolling out new post formatting tools and group management tools, including a new way to alert members who have desecrated page rules. group admins also will be able to filter activity logs by date range and search through membership requests by name.
The company is launching a pilot program double-geared towards serving to groups and brands work along to expand subscription groups to more partners and allow relevant Pages to hitch their communities.
Image Source: Peloton
Why you must care. For brands that are already managing a Facebook group, the latest updates can provide businesses more access to conversations happening within their Facebook communities — and more direct-engagement with their followers. For advertisers not currently running a Facebook group, the platform could also be worth a second look. many businesses have discovered that Facebook groups offer an alternate way to connect with their audiences on the platform.
Peloton told Mintopps last November that membership on its official Facebook group page has jumped from 1,600 to more than 1,28,000 members in the past 3 years. Grown & Flown, an online publication geared toward parents said its Facebook group has been instrumental for hearing from their audience and understanding what matters to them.